A lot of businesses post plenty and get nothing back.
“With Tim, my stuff actually converts.” — Jabez, JT Handyman Solutionz
I’m local, and I’m here to work with you to bring in more local work.
Social content · Meta ads · A system that performs · Melbourne local businesses
Great content with no ads behind it stays small. Ads with weak content burn money. You need both, running as one system. That is what I build.
Scroll stopping social content for Instagram, Facebook, TikTok and YouTube, made from the real work you do every day, not stock footage or filler. Most people post and get ignored. I make content that looks like your business and earns the watch, because watching is where enquiries start.
I build and run Facebook and Instagram ads targeted at the right people in your area, tracked properly, and optimised against the enquiries that actually come through. Your budget goes to the people who book, not to vanity numbers that feel good and pay nothing.
Your conversion landing page is included. I don't run instant forms. Every click goes to a curated one pager on your brand that shows the work, answers the questions and gives people a natural, consented way to leave their details.
Content and ads on their own are just activity. Joined up and measured, they become a machine that brings in work. Here is how I run the whole thing so every dollar points at real enquiries.
Real footage of the real work you finish. The stuff that stops the thumb and earns trust, because it looks like you and not an advert.
The best content goes out as Meta ads to the right people in your area, so the reach is not left to luck.
Proper measurement in the browser and on the server, so I see what turns into a real enquiry, not just a click.
More money behind the winners, cut the rest. The results compound instead of plateau, and you can see it.
This is the content and Meta ads system running for one real Melbourne client. Real spend, real enquiries, no rounding up.
Figures from JT Handyman Solutionz’ Meta ad account, last 90 days. Your numbers will depend on your business, your area and your budget. No two accounts are the same, and I will never promise a figure I cannot stand behind.
Jabez Tobgui is 22 and he is the director and founder of JT Handyman Solutionz here in Melbourne. In just under two years he has grown JT from one person to a team of 24. His principle is simple. Move fast and keep the client in the loop. Carpentry, painting, plaster, general maintenance and repairs, all in house, all one point of contact.
I run his content and his Meta ads. I produce his ad batches from JT’s real completed jobs, so what people see is the actual work the team does every day, not stock footage or filler. Then I put that content out as ads across Instagram, Facebook, TikTok and YouTube, track what converts, and keep tuning it against real enquiries. Jabez stays focused on the trades. I own the marketing.
“The content he puts out is clean. It gets views, it gets impressions, it gets clicks, and we actually turn that into real revenue. A lot of guys post a bunch of content but it doesn’t convert. With Tim, our stuff actually converts. He actually does what I need him to do. He’s knowledgeable in his role.”
I’m Tim, founder of Scalus, based in Melbourne. I spent more than fifteen years in media production, so I actually know how to make content that stops the scroll and holds people long enough to matter. A few years ago I moved into Meta ads, and the two skills clicked together. Great content is only worth something when it brings in real work.
Here is my promise. I build it and I run it myself. The content and the ads, all of it. You deal with me directly, one person who knows your business and answers when you call. No handoffs, no account managers, just me.
Tell me a bit about what you need and I’ll come back to you with a clear plan. No pressure, no obligation.
