Facebook and Instagram campaigns built, run and optimised for you, wired straight into your Scalus system, so every click gets followed up automatically and every dollar is accounted for.
You own the ad account · plain-English fortnightly reports · month to month
Meta ads · last 30 days Updates automatically on your dashboard
LIVE
$1,240
Ad spend
fully tracked
38
Leads
▲ vs last month
$32.60
Cost / lead
▼ improving
Illustrative dashboard data
Fully managed
Everything your ads need, handled
No half-managed campaigns and no "set and forget". We run the whole thing, strategy, creative, targeting, tracking and optimisation, and report back in plain English.
Strategy & offer
We start with the offer, not the ad. What makes someone stop scrolling and enquire? We build campaigns around an offer worth clicking.
Creative & copywriting
Scroll stopping ad creative and copy written for your business, using real footage from your complimentary content shoot, not stock photos.
Targeting & geography
Locked to the suburbs you actually service and the people who actually buy. No wasted spend on audiences who'll never become clients.
Conversion tracking
Pixel and conversion events installed and verified properly, so Meta optimises toward real enquiries, not just clicks and likes.
Ongoing optimisation
Creative refreshes, budget shifts, audience testing and kill switches on what's not working. Your campaigns get better every fortnight.
Fortnightly reporting
What we spent, what it brought in, and what we're changing next, explained honestly in plain English, with your live dashboard always available.
Ads + system = results
From first click to booked job
Most ad agencies stop at the click. Your Scalus ads land on pages built to convert, and every lead is instantly followed up by your system, SMS replies, reminders, pipeline tracking, so paid traffic actually turns into appointments.
Ads land on conversion built funnels, not your homepage
Every lead gets an instant, personal SMS reply
Automatic follow up until they book, or tell us to stop
Every dollar tracked from ad to appointment
1
They see your ad. Real footage of your work, a clear offer, locked to your service area.
2
They land & enquire. A fast, mobile first funnel built to convert, not a generic homepage.
3
The system follows up. Instant SMS, smart reminders, no lead left waiting.
4
It's in your calendar. Booked, confirmed and reminded, and counted on your dashboard.
No games
The honest version of ad management
You own everything
The ad account, the Page, the pixel and the data are yours, set up in your name with direct access. If you ever leave, it all stays with you.
Real numbers, not vanity metrics
We report leads, cost per lead and bookings, not reach and impressions. If something isn't working, you'll hear it from us first, with the plan to fix it.
Month to month
No 6-month ad contracts. We keep your business by performing, not by locking you in.
Budget that fits your business
Ad spend is paid directly to Meta and stays in your control. We'll recommend a starting budget and scale only when the numbers say so.
How it works
Launched in days, improved every fortnight
Audit & strategy
We review your offer, market and any past campaigns, then build the plan, audiences, creative angles and budget.
Week 1
Build & launch
Creative produced, copy written, tracking verified, campaigns live, connected to your funnel and follow up system.
Weeks 1 and 2
Optimise & report
Fortnightly optimisation and a plain-English report on spend, leads and what's changing next.
Ongoing
Included in Scalus Pro
$1,475/mo inc. GST
Full Meta ad management on top of your complete Scalus system, creative, copy, targeting, tracking, optimisation and fortnightly reporting. Month to month, same price forever.
Want content production and omnipresent posting too? That's Scalus Studio.
Most clients start between $750 and $1,500 a month in ad spend, paid directly to Meta. We recommend a starting point on your demo call based on your service area and average job value, and we only suggest scaling when the cost per lead supports it.
Do I need new content for ads?
Every Scalus package includes a complimentary professional content shoot, so your ads run on real footage of your business, which consistently outperforms stock imagery.
What happens to my ad account if I leave?
Nothing, it's yours. The account, Page, pixel and all the data stay with you. We work in your account, not ours.
How fast will I see leads?
Campaigns typically generate their first leads within days of launch. The real gains come from fortnightly optimisation, costs per lead usually improve over the first two to three months.
See what ads could do for your business
Book a 20 minute demo, we'll look at your market, your offer and what a sensible campaign looks like.
