Frequently asked questions

Got a question? I've probably answered it here. Still need help? Get in touch.

How fast can I be live?
Four days from demo to launch. I'll have a 20 minute demo call on day one to understand your business. I design and build everything on days two and three. On day four, you're live with a launch call and handover of all systems.
What does it cost?
$225 a month, and that is the whole thing: the website built, hosted and kept live, the SEO and AI search work, the Google review system and every ongoing change you ask for. Month to month, no build fee, no lock in, and the price includes GST.pricing.
What actually gets more enquiries and better quality leads?
Three things move the needle more than anything else. Before and after photos of your own jobs above the fold, a form that asks for a name and a mobile and nothing more, and an automatic SMS to the lead within seconds so you are the first one to respond. For lead quality, a short qualifier on the form, the job type and a detail or two, filters the time wasters out before they ever reach your phone.
Will each of my services get its own page?
Yes. Every service you want to be found for gets its own page written for its own search term, and anything you advertise gets its own landing page kept separate from the rest of the site. That is what lifts your Google Ads quality score and drops your cost per lead on the expensive jobs. It also means a cheap entry level offer can run as its own campaign without dragging down the pages selling your bigger work.
Can you build it in a style I already like?
Yes, and that is where I start. Send me the sites you like, including a competitor's, and I build three different homepage concepts, often taking the layout of one and the look of another so you get the best of both. You pick the direction before anything is finished.
Can you set the site up properly for Google Ads?
Yes. Google Tag Manager and GA4 go on every site, with conversion tracking on every form, dynamic number insertion so phone calls are tracked back to the ad that made them, and separate conversion events for quote requests versus inspection or booking enquiries. The campaign and ad parameters are passed through the form as well, so every lead tells you which ad produced it and you can bid on the ones that turn into jobs.
What is the website built on?
It is a fast custom coded site hosted on Vercel and AWS. No page builder and no WordPress theme, which is why the sites load in under a second and score so well on Google. The build system behind it is mine and I keep maintaining it for you, so the code itself is not handed over. What is yours either way is the domain, the content, the photos and the brand, and you take all of that with you whenever you want.
Can I add or remove things later?
Yes. Your website is never finished. Send me changes whenever you want them, new pages, new services, new photos, and they are done as part of the $225. Nothing extra to buy.
What about my current website?
I'll build you a brand new site on my system. If you want to keep your current domain, that's fine, I'll migrate it. If you're happy to move, I set up your new Scalus branded address.
Will I need to be technical?
No. I build and maintain all the technical parts. You get an easy to use dashboard and inbox. If anything breaks or needs updating, I handle it.
Do you provide training?
Yes. I do a full launch call walking you through every feature. Then you've got ongoing support, if you forget how to do something, just call or email me.
When is support available and how fast do changes get done?
Support is one to one with me, Monday to Friday, 9:00am to 5:00pm. Send your changes on WhatsApp to 0468 085 444, or book a time with me at scalus.app/call. Everyday changes are done within 4 business days and usually within 2. Bigger work, meaning changes across the whole site, several new pages at once or a new automated system, takes 5 to 10 business days. We are closed Saturday and Sunday, so anything that lands over the weekend or outside those hours is picked up the following Monday.
Are you closed over Christmas?
Yes, once a year, from 20 December to 6 January. Because your support is one to one with me rather than a call centre, I take that period off and I would rather tell you up front than go quiet on you. Change requests are not actioned in that period, and anything you send is held and picked up on the first business day after 6 January. Your website keeps running the whole time, so your forms, live chat, review requests, SMS follow up and lead notifications all carry on as normal, and if your site ever went offline over the break I would attend to it. Your monthly fee does not change.
What if you are away or on holiday?
Apart from the Christmas close down, I work every business day of the year and the usual turnaround times apply. If I am ever going to be away or slower than normal at any other time, I tell you in advance and let you know what it means for anything you have with me, so you are never left wondering. Your site, your forms and every automated system keep running regardless, because they are hosted and automatic.
What if I have a problem?
Email tim@scalus.app. You get direct access to the person who built your system. Not a support queue, not a ticket system, actual local support.
Will I have editor access to the website?
Not directly, but any change you need is done for you, usually within 2 business days and always within 4. Just send it to me on WhatsApp or by email and I'll get it done.
Who builds and supports it?
Scalus is Melbourne based, founded by Tim in 2024. Tim has a background in video production and photography, and a Masters of Media and Communications. You get local support from the people who built your system, no call centres, no outsourcing.
Can I see other Melbourne trade businesses you have built for?
Yes. There is a page of live client sites at scalus.app/clients, and I am happy to walk you through how they are performing, what they rank for and where their leads are coming from.
Can I use Scalus for multiple locations?
Yes. If you have multiple locations or business names, I can set up separate systems and dashboards for each. Each one is its own $225 a month plan.
Can you work with my designer or developer?
I can. If you've already got someone building something, I'm happy to integrate or hand off. But in most cases, it's faster and simpler for me to design and build the whole system together.
Is there a setup fee?
No. Design, build, launch and all systems are covered in your monthly price. No build fee, no setup cost.
Am I locked into a contract?
No. Everything is month to month. You can cancel anytime with one month's notice. Your price is locked in forever, it never increases while you're a client, even if you stay for five years.
Do I own the website?
You own the design, your content, your photos, and all of your contacts and data, and if you cancel they leave with you on one month's notice. What stays with Scalus while you are on the plan is the build itself, because there is no setup cost and nothing to pay up front. It is an ongoing service rather than a one off build that dates in a year or two, so you get one to one support from me and your site keeps being updated, which you can follow at scalus.app/updates/. If you would rather own the build outright, that is $5,000 plus GST at any time. It is set out in the terms.
If I cancel, do I lose the site?
No. You lose the hosting, not your website. The domain, the content, the photos, the design and every enquiry you have ever taken stay yours and come with you, and I hand you a full export of the lot. What stops is the part I run: hosting, support, maintenance, security, the chat and the connected systems. The live site comes down off my system and gets rebuilt wherever you go next. One month's notice, no lock in, no exit fee.
What if I want to cancel?
One month's notice and you're done. The domain, content, design, Google accounts and customer data are yours to keep, along with a full export of your enquiries. The build and the systems stop with the subscription, so the site gets rebuilt elsewhere. No lock in, no exit fee, no drama. I only want clients who actively want to be with me.
What happens if I stop paying?
Everything is month to month, so you give one month's notice and everything of yours comes with you. What stops is the part I run for you: hosting, support, maintenance, security, the chat bot and the other integrations. No lock in and no exit fee.
How do you handle data & privacy?
I handle personal information in line with the Privacy Act 1988 and the Australian Privacy Principles. I use reputable providers and take reasonable steps to keep your data secure. Some of those providers store or process data overseas, including in the US. I never sell your data, and I only share it with the providers who help me run the service. See my Privacy Policy for full details.

Still have questions?

Chat with me. I'm happy to talk through anything.

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