Frequently asked questions

Got a question? I've probably answered it here. Still need help? Get in touch.

Hands on a laptop with the Scalus App sign in page open at my.scalus.app
How fast can I be live?

Four days from demo to launch.

Hands typing on a laptop at a timber desk
Live in four days
  1. Day oneA 20 minute demo call so I understand your business
  2. Days two and threeI design and build everything
  3. Day fourYou are live, with a launch call and a handover of all systems
What does it cost?
$225 a month
Includes GSTNo setup feeMonth to monthNo lock in

That covers the website built, hosted and kept live, the SEO and AI Search work, the Google review system and every ongoing change you ask for.

Website builtHosted and kept live
SEO and AI SearchFound on Google and AI
Review systemMore Google reviews
Every changeWhenever you ask

Your domain and email stay with you, in your own accounts. A business phone number and text messages are optional, billed at the prices on our phone system page.

See pricing.

What actually gets more enquiries and better quality leads?

Three things move the needle more than anything else.

1Before and after photosYour own jobs, above the fold
2Name and mobileA form that asks for nothing more
3Instant SMSSent within seconds, so you are first

Hi Sarah, thanks for your enquiry. I will give you a call shortly.

Your business, by text, seconds after the form

For lead quality, a short qualifier on the form, the job type and a detail or two, filters the time wasters out before they ever reach your phone.

Will each of my services get its own page?

Yes. Every service you want to be found for gets its own page, written for its own search term.

Your website
Switchboard upgradesswitchboard upgradeEV chargersev charger installerEmergency calloutsemergency electrician
An example for an electrician

Anything you advertise gets its own landing page kept separate from the rest of the site. That is what lifts your Google Ads quality score and drops your cost per lead on the expensive jobs.

It also means a cheap entry level offer can run as its own campaign without dragging down the pages selling your bigger work.

Can you build it in a style I already like?

Yes, and that is where I start.

Hands laying out colour swatches and page layouts beside a laptop
The layout of oneThe look of anotherYour concept

Send me the sites you like, including a competitor's, and I build a homepage concept in that direction, often taking the layout of one and the look of another so you get the best of both. You pick before anything is finished.

Can you set the site up properly for Google Ads?

Yes. Every site is ready for ads from day one.

Ad click+1Visit counted+1Enquiry counted+1
  • Scalus Analytics spots visits from Google Ads automatically, so you can see how many visits your ads bring and how many enquiries come in.
  • Google Analytics on every site, ready to link to your Google Ads account so your enquiries count as conversions in Ads.
  • Every enquiry is counted the moment your form confirms it was sent.
What is the website built on?

A fast custom coded site, hosted on Vercel and AWS.

Custom codeBuilt for your business
Page builderNot used
WordPress themeNot used

No page builder and no WordPress theme, which is why the sites load fast and do well on Google.

The tools I build with stay mine. If you want to keep your website's design and code, it is a one off build fee of $850. Your domain, your content, your photos and your brand are yours, and you take them with you whenever you want.

Can I add or remove things later?

Yes. Your website is never finished.

New pagesIncluded
New servicesIncluded
New photosIncluded

Send me changes whenever you want them, new pages, new services, new photos, and they are done as part of the $225. Nothing extra to buy.

What about my current website?

I build you a brand new site on my system.

yourbusiness.com.au
Current site
New site

If you want to keep your current domain, that is fine, I migrate it. If you are happy to move, I set up your new Scalus branded address.

Will I need to be technical?

No. I build and maintain all the technical parts.

What you do

  • Open the Scalus App
  • Send me a message

What I do

  • Hosting and code
  • Updates and fixes
  • Security

You get an easy to use app and inbox. If anything breaks or needs updating, I handle it.

Do you provide training?

Yes. I do a full launch call walking you through every feature.

Hands taking notes beside a laptop showing the Scalus App sign in page
Launch callOngoing support

Then you have ongoing support. If you forget how to do something, message me through the Scalus App or give me a call.

When is support available and how fast do changes get done?

Support is one to one with me, Monday to Friday, 9:00am to 5:00pm.

Mon9 to 5Tue9 to 5Wed9 to 5Thu9 to 5Fri9 to 5SatClosedSunClosed
Everyday changesWithin 4 business days, usually 1 to 2
Bigger work5 to 10 business days

Send your changes through the Scalus App, give me a call, or book a time with me at scalus.app/call. Bigger work means changes across the whole site, several new pages at once or a new automated system.

I am closed Saturday and Sunday, so anything that lands over the weekend or outside those hours is picked up the following Monday.

Are you closed over Christmas?

Yes, once a year, from 20 December to 6 January.

A laptop on an outdoor table with Christmas lights glowing behind it
Closed 20 Dec to 6 JanYour website keeps running

Because your support is one to one with me rather than a call centre, I take that period off, and I would rather tell you up front than go quiet on you. Change requests are not actioned in that period, and anything you send is held and picked up on the first business day after 6 January.

Your website keeps running the whole time, so your forms, live chat, review requests, SMS follow up and lead notifications all carry on as normal. If your site ever went offline over the break I would attend to it. Your monthly fee does not change.

What if you are away or on holiday?

Apart from the Christmas close down, I work every business day of the year.

A phone showing the Scalus App, held up at an airport window
Reachable in the Scalus AppYour site keeps running

If I am ever going to be away or slower than normal at any other time, I tell you in advance and let you know what it means for anything you have with me, so you are never left wondering. I stay contactable through the Scalus App while I am away, so a message still reaches me and anything urgent gets looked at.

Your site, your forms and every automated system keep running regardless, because they are hosted and automatic.

What if you pass away?

Your website keeps working, your subscription stops, and your files come to you.

It is a fair question to ask a one person business, and it is written into my terms. If anything ever stopped me from running Scalus, your hosting is paid ahead and kept apart from the day to day business, so your website and its systems keep operating for a fail safe period of 24 months.

24

24 monthsYour website and its systems keep running, already paid for.

  1. Your subscription stopsThere is nothing more to pay.
  2. Your files come to youYour website's files are sent to you by email, together with an export of your contacts and enquiries, so you have everything you need.
  3. Support stopsFor obvious reasons, so there would be no one to make changes in that time.

After the 24 months you would need to set your website up again with another provider, using those files. The full wording is in clauses 4(d) and 4(e) of the terms.

What if I have a problem?

Message me through the Scalus App, or give me a call.

A tradesman in a work ute typing a message on his phone
Straight to Tim

Hi Tim, a photo on our home page needs swapping

No worries, send it through and I will sort it.

You get direct access to the person who built your system. Not a support queue, not a ticket system, actual local support.

Will I have editor access to the website?

Not directly, but any change you need is done for you.

Can you update our opening hours?

Done. They are live on the site now.

Within 4 business days, usually 1 to 2

Within 4 business days, usually 1 to 2. Send it to me through the Scalus App and I get it done.

Tim McCartney at his deskWho builds and supports it?

You deal with me, Tim, directly, and I am in Melbourne.

Tim McCartney at his laptop
MelbourneFounded 2024Video and photographyMasters of Media and Communications

Scalus is Melbourne based, founded in 2024. I have a background in video production and photography, and a Masters of Media and Communications. No call centres. A small team of contractors helps me behind the scenes.

Can I see other Melbourne trade businesses you have built for?
Can I use Scalus for multiple locations?

Yes. Each location or business name gets its own website and systems.

Sign in once, then pick which business

You see all of them in the one Scalus App. Each one is its own $225 a month plan.

Is the $225 a month per website, and what do several sites cost?

Yes, it is per website.

1Sites$225a month
$225 a month per siteThree sites: $675 a monthNo setup feeNo minimum term

Every website and service is unique. One client needs an invoice generator, another wants an emergency telephone line, so each website is its own service at $225 a month, built around what that business needs. You run all of your sites from the one Scalus App.

My recommendation is to start with one site, see how it goes, then add the others. Each one is month to month and can be cancelled with 30 days notice.

Do you look after email hosting?

No. Your email stays with you, in your own account.

Your accountYou hold the login
Google WorkspaceWhat I recommend
Records copiedNothing drops out

For business email I recommend Google Workspace. Already on Microsoft 365 or another provider? Keep it. I copy your email records across before anything changes, so nothing drops out. If your email comes bundled with the hosting you are leaving, I tell you before anything moves so you can set it up again in Google Workspace.

Can you manage several domain names?

Yes, I connect as many as you like, and they stay in your own name and your own account.

In your nameAn account you hold
GoDaddy or HostingerWhere to buy
Pointed for youPart of the build

Need a new domain? Buy it yourself from GoDaddy or Hostinger, in your business name, and I point it at your site. Extra domains can point to your main site too.

How do you deliver a tailored website at this price?

I build every site on my own system rather than starting from nothing each time.

HostingFormsTrackingReview systemSearch setupYour design, your pages, your words

The parts every business needs, the hosting, forms, tracking, review system and search setup, are already built and proven, so my time goes into your design, your pages and your words.

The site is made for your business: your services, your service areas, your photos and your brand. You can see live client sites at scalus.app/clients.

How many rounds of revisions are included?

There is no set number.

∞Rounds of changes, before launch and after

You review the site and ask for as many changes as you need before it goes live. After launch every change is still included in the $225, with no limit on how many you send.

Will a rebuild hurt our Google rankings or enquiries?

Initially you may see a change in results, but the foundation of your new site is built on all the right SEO.

I take pride in SEO and AI Search, along with Google reviews, which I have a system for generating. Protecting what you already have is part of the build.

  1. A full copy firstBefore anything changes I keep a full copy of your current site and map every page address on it.
  2. Every address kept or redirectedPages keep their address where they can, and any address that changes gets a permanent redirect to its new page, so the rankings and links pointing at it carry across.
  3. Forms and phones testedYour forms and phone numbers are tested before the switch, so enquiries keep coming in on the day it changes over.
  4. Watched after launchI submit your site to Google Search Console and watch it after launch for any page that drops out.

I also make sure your site can be read and quoted by all the major AI platforms:

ChatGPTGoogle GeminiClaudePerplexityMicrosoft Bing and CopilotMeta AI
We have several websites. Should they stay separate?

Yes, they stay separate.

Three laptops side by side, each showing a different client website built by Scalus
Own domainOwn rankingsOne Scalus App

Each website keeps its own domain, its own pages, its own rankings and its own enquiry forms, so what each one has built up on Google stays with it.

What you do not get is a separate login for each. Every site, every enquiry and every change request sits in the one Scalus App, so you see all of your websites in one place.

Is it built for phones and speed, with enquiry forms?

Yes, all of it is included.

Phones firstBuilt to load fast
Enquiry formsEach lead sent straight to you
Every enquiry countedIn Scalus Analytics
  • Designed for phones first and built to load fast, with no page builder slowing it down.
  • Enquiry forms that send each lead to you straight away.
  • Every enquiry counted in Scalus Analytics, next to your visits and where they came from.
  • Google Analytics and Google Search Console on every site.

Want calls through a business number as well? That is optional, at the prices on our phone system page.

What analytics do I get with my website?

Three tools working together: my own Scalus Analytics, Google Analytics and Google Search Console.

Scalus AnalyticsGoogle AnalyticsGoogle Search Console
Tap a tool to see what it shows you
  • Scalus Analytics, my own, is built into your site. It counts your visits, shows where they came from, including Google, your ads and AI tools such as ChatGPT, and counts the enquiries your forms send. You see it all on the Performance page in your Scalus app.
  • Google Search Console shows the searches you appeared for, how often you were shown, how many people clicked through and your average position on Google. An automatic check runs on it every morning.
  • Google Analytics is the standard report most businesses know, and it can link to Google Ads so your enquiries count as Ads conversions.

Together they show me what to fix next: a page people see on Google but rarely click, a form they leave half finished, or an answer buried too far down. Those fixes are what lift your enquiries and how you show up in Google and AI search. None of the four costs you anything extra.

Can we keep our existing analytics and advertising tracking?

Yes. Your existing tracking goes straight onto the new site.

Analytics, Ads and Meta
Current site
New site

Google Analytics, Google Ads and Meta tracking carry on in the same accounts, so your history continues and your campaigns keep counting conversions. I check each one is recording on the new site before it goes live. Those accounts stay yours.

I also give you analytics from three sources, so you can see what the site is doing:

  • Google Search Console: what people search to find you and where you rank.
  • Google Analytics: who visits, from where, and what they do.
  • Scalus Analytics: my own first party visitor counts, recorded on your site itself so ad blockers cannot hide them.
What maintenance and security are included?

Hosting, updates, security and support are all part of the $225.

Secure connectionOn every page
Kept up to dateCode, forms and systems
No plugins to patchNot built on WordPress
Every change savedCan be rolled back
  • Established cloud hosting with a secure connection on every page.
  • I keep the code, the forms and the connected systems up to date for you.
  • No plugins to patch, because the site is not built on WordPress.
  • Every change is saved as its own version, so a change can be rolled back if it ever needs to be.

As with any provider, keep your own copy of the business records that matter to you.

What if our website goes down or a form stops working?

That is treated as urgent and goes ahead of every other change.

Call me, or message me through the Scalus App, and I start on it as soon as I see it during business hours, Monday to Friday, 9:00am to 5:00pm.

I keep watch over the hosting outside those hours too, including over the Christmas close down, and attend to anything that takes a site offline. Everyday changes are done within 4 business days, usually 1 to 2.

Are there any exit or transfer fees?

No. There is no exit fee and no transfer fee.

One hand passing a set of keys to another across a desk beside a laptop
$0 exit fee$0 transfer fee

Your domains are transferred to you on request, and your content, photos, Google accounts and enquiry data leave with you on 30 days notice, along with a full export.

The only optional cost when you leave is $850, if you want to keep your website's design and code. That does not include the SEO and AI Search work.

How long would it take to rebuild several websites?

About four days per site, from the demo call to being ready to launch.

  1. Demo call
  2. Content and access
  3. Design and build
  4. Your review
  5. Launch
Site 1
Site 2
Site 3

That is once I have your content and access. With several sites I build them one after another and agree a launch date for each with you up front, so you are not waiting on all of them at once.

Do we approve each website before it goes live?

Yes, always.

  1. Private preview
  2. Your changes
  3. Your OK
  4. Live

You see each site in full on a private preview link, ask for any changes you want, and it only goes live on your domain once you tell me it is ready. Nothing switches over without your OK.

Can you work with my designer or developer?

I can.

If you have already got someone building something, I am happy to integrate or hand off. In most cases it is faster and simpler for me to design and build the whole system together.

Is there a setup fee?

No. There is nothing to pay up front.

$0Up front, ever

Design, build, launch and all systems are covered in your monthly price while you are with me.

Am I locked into a contract?

No. Everything is month to month.

30 days noticePrice stays at $225

You can cancel with 30 days notice. Your $225 will not go up while you stay on this plan, even if you stay for five years.

Do I own the website?

You own your content, your photos, and all of your contacts and data.

Yours to keep

  • Your domain
  • Your content and photos
  • Your contacts and data

One off $850

  • Your website's design and code

Part of the service

  • Hosting and updates
  • Support, SEO and AI Search
  • Forms, chat and connected systems

If you cancel, your domain, content, photos and data leave with you on 30 days notice. If you want to keep your website's design and code, it is a one off build fee of $850.

What does not come with the design and code is the SEO and AI Search work, the hosting, updates, support and the connected systems, like the enquiry forms, live chat, missed call text back, review system and lead notifications, which run on Scalus hosting and would need replacing elsewhere.

It is an ongoing service rather than a one off build that dates in a year or two, so while you are with me you get one to one support and your site keeps being updated, which you can follow at scalus.app/updates. It is set out in the terms.

If I cancel, do I lose the site?

Your domain, content, photos and enquiries all stay yours.

Comes with you

  • Your domain
  • Your content and photos
  • Every enquiry you have taken
  • A full export of the lot

Stops with the service

  • Hosting and support
  • Maintenance and security
  • Chat and connected systems

The domain, the content, the photos and every enquiry you have ever taken stay yours and come with you, and I hand you a full export of the lot.

What stops is the part I run: hosting, support, maintenance, security, the chat and the connected systems. If you want to keep your website's design and code, it is a one off build fee of $850, to put up wherever you go next. That does not include the SEO and AI Search work, and the connected systems would need replacing there. Cancel with 30 days notice. No lock in.

What if I want to cancel?

Give 30 days notice and your next payment is your last.

  1. Give notice30 days
  2. Last paymentYour next one
  3. Your exportEvery enquiry

The domain, content, Google accounts and customer data are yours to keep, along with a full export of your enquiries. If you want to keep your website's design and code, it is a one off build fee of $850, not including the SEO and AI Search work.

The hosting and the connected systems, like the forms, chat and review system, stop with the subscription and would need replacing elsewhere. No lock in, no drama. I only want clients who actively want to be with me.

What happens if I stop paying?

If a payment fails, your site stays up for up to 14 days while I sort it out with you.

Site stays upUp to 14 days
  1. Payment fails
  2. Up to 14 daysSite stays up
  3. PausedUntil paid

After that it is paused until you pay. To leave, give 30 days notice in writing and everything of yours comes with you.

What stops is the part I run for you: hosting, support, maintenance, security, the chat bot and the other integrations. No lock in. If you want to keep your website's design and code, it is a one off $850.

How do you handle data & privacy?

I handle personal information in line with the Privacy Act 1988 and the Australian Privacy Principles.

Privacy Act 1988And the Australian Privacy Principles
Never soldI never sell your data
Secure databaseReasonable steps to keep it safe

I use reputable providers and my own secure database, and take reasonable steps to keep your data secure. Most of that data is stored in the United States. I never sell your data, and I only share it with the providers who help me run the service. See my Privacy Policy for full details.

A woman reading a message on her phone

Still have questions?

Message me in the Scalus App, give me a call, or send a note through the contact page. I'm happy to talk through anything.

Get in contact Call