Feature · Google Business
Your Google Business Profile, sorted from the app
When someone searches for a plumber, a dentist or a panel beater near them, the first thing they see is not a website. It is the Google Business Profile: the photos, the hours, the reviews and the button to call. Most of the profiles I look at are half done, and the owner has no idea.
The problem
A client asked me this week whether his profile was right. It had a stretched logo, two categories missing, half his services left out and hours that had not been updated since he moved. None of it was his fault. Google buries these settings, and a business owner has better things to do than hunt through them. The profile that brings in the calls was the one thing nobody was looking after.
The result
There is now a Google Business item in the menu of the Scalus app. Open it and it explains what your profile does for you and asks you to connect it, in four short steps.
- The Scalus Google Business Profile Audit, included in your plan. Once you connect, I go through your whole profile and sort it: your logo sharp and square, your cover and the photos from your shoot, the right main and extra categories, every service you offer with a short description, your description, hours, service areas, phone number and website link, all checked against your site. Nothing extra to pay.
- You stay the owner. You add Scalus as a manager. A manager cannot add or remove people or delete your profile, and you can take the access off any time.
- Optional: Google Business Profile Maintenance. After the audit, the account owner can add monthly upkeep and 8 posts a month from your own work and photos, for $65 a month, GST included. Nothing is charged until Scalus has access to your profile, and you can stop it from the page.
- Every post is yours to tick or cancel. Upcoming posts sit in a carousel: the next one out, and the one lined up behind it. Each has a tick and an X. Tap the X and it never goes out. A post that is held tells you why.
- Auto approve, when you are ready. Turn it on and posts go out on their date unless you tap X first. I check every post in your first month before auto approve can send any. There is a pause switch too.
- Already posted? Delete it from the app and it comes off Google, usually the same day.
The profile that brings in the calls is now looked after, and every post on it is one you said yes to.
The screens in the pictures are the real ones, shown with a sample business. It is being switched on business by business from today. If you want it in your app, send me a message there and I will turn it on.
Want this in your app?
Clients can ask for it in the app today. Not a client yet? The website, the app and the systems behind them are one plan, month to month.
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