Scalus Learn

Learn to run your own marketing

Four modules, taught in the order that works, one on one and in person. Everything set up in your name, on your laptop, then taught so you run it yourself.

$445 inc GST a module, 2 hours, one on one

Paid in full when you book in the Scalus app. Full refund if you cancel 24 hours or more before. Need to move it? Text me on 0420 117 774.

Tim McCartney from Scalus at his laptop — Tim, the one you will be sitting next to

Tim McCartney setting up a RED cinema camera on location

Why this order

Sixteen years of finding out what actually works

Before Scalus there was TMC Media, and sixteen years of running content and advertising for other people’s businesses. It taught me what works best, and where a business should start.

A Google Business Profile is a must

It is free, it is where people look first, and it is the easiest win you will ever get for search and for looking credible. So it goes first, always.

Meta ads become the foundation

They drive awareness and enquiries quickly, and over time they become the foundation of local business awareness and lead generation. Everything else gets easier once this is running.

Google ads are for people ready to buy

Once we have someone interested, they Google you, and then they click through to the site. Paying for that click before they know your name is paying full price for a stranger.

Social content fills in the gaps

It creates content that lasts, builds your profile over time, and helps people learn more about what you do and engage with you in your community.

Before Scalus

Sixteen years on set, behind the camera and in the edit

TMC Media shot and cut for brands, artists and live productions. It was the same job as now, really. Work out what a business needs people to see, then go and make it.

A live production in progress, crew and monitors in front of a lit stage

Big production nights

The YouTube silver play button awarded to TMC for passing 100,000 subscribers

YouTube silver play button, 100,000 subscribers

Tim McCartney setting up a drone at dusk

Drone work at dusk

Tim McCartney running a camera on a gimbal outdoors

Running the rig

Tim McCartney filming beside a red classic car at the beach

Filming on the beach

Tim McCartney operating a gimbal, seen from a low angle

Gimbal work on location

Tim McCartney filming from the roof of a ute with a tripod and long lens

Wherever the shot was

Once it is set up

A tested lead system runs itself

I have had ads and systems working that I do not touch for months. Once you have a tested, effective lead generation system in place, all you do is swap out the content every month or two, if that.

One ad, still running6 monthsI have had an ad run for six months, and to this day it keeps generating leads. So why turn it off.

Beauty service business$15.56per lead. 97 leads from $1,509.78 of spend in a single month.

Creative studio$37.76per lead. 16 leads from $604.18 of spend in the same month.

Figures are from Meta ad accounts I managed for Melbourne businesses, measured over one month in 2026. Names withheld because they are their numbers. Ad results vary with your offer, your market and your budget, and nothing here is a promise of what your own ads will do.

With every module

You are not left to work it out alone

The wall to learning takes a bit of effort. So every module comes with the time to get over it.

2 hours

One on one, in person, on your laptop. Learning it, setting it up and understanding it, with me next to you.

Two calls in the first month

Because something always comes up in the first few weeks, and a ten minute call fixes most of it.

Ongoing support in the app

The same support you already get on your Scalus website, in the Scalus app, for as long as you are subscribed.

A refresher if you need one

I want you to learn the basics, then go and do the extra research yourself. If it slips, we can always do a refresher.

Questions

Things people ask before they book

What can I learn?

Four modules: your Google Business Profile, Meta ads, Google ads, and social media. Take one, take a few, or take all four, one session at a time. I recommend them in that order.

What does it cost?

$445 inc GST a module, for a 2 hour session, paid in full by card when you book in the Scalus app. Stripe emails your receipt. Your ad spend is separate and goes straight to Google and Meta on your own card.

Why that order?

A Google Business Profile is a must and the easiest win. Meta ads drive awareness and enquiries quickly and become the foundation over time. Google ads catch people who are ready to buy, once they already know your name. Social media fills in the gaps and builds your profile over time.

Do I have to do all four?

No. We take it one module at a time. I would recommend one and two first, then when that is working, three and four.

Do you run any of it for me afterwards?

No. I set the accounts up with you and teach you to run them, then they are yours. I do not manage anyone’s ads and I do not take a percentage of your spend. What I do is keep building the landing pages your campaigns need, because that is your website and that is already covered.

What support comes with it?

Two hours one on one for each module, then two calls in the first month, then ongoing support through the Scalus app, the same way you already get support on your website. If at any time you need a hand, call, and I will point you in the right direction.

What if I do not pick it up on the day?

You will walk away knowing how to do it. If something slips later, message me in the app, and we can always do a refresher session if you need one.

Who is this for?

Scalus website clients only. Ads and posts send people to a website, and because I manage yours I can build the landing page each campaign needs and work with you on it.

Do I need a laptop?

Yes, bring your own laptop, because every account we create needs to live on your machine and not mine. It does not need to be new, it just needs to run a current browser without a fight.

Who owns the accounts when we finish?

You do, completely. Your Meta account, your Google account, your Google Business Profile, your pages, all in your name on your card.

Can I move my session?

Yes. Text me on 0420 117 774 and we find another time.

What if I need to cancel?

Cancel 24 hours or more before your session for a full refund. Inside 24 hours, 20% is kept and the rest is refunded. To cancel, text me on 0420 117 774. Nothing here limits your rights under the Australian Consumer Law.

Where do we meet?

At Realm, Level 3, 179 Maroondah Highway, Ringwood, opposite Ringwood Station. Weekdays between 9:30am and 2pm.

Book

Sign in with your mobile, pick a module and a time

Booking is inside the Scalus app, because each module plugs into the system I already run for you.

Your enquiries are already counted

Your Scalus website logs every form enquiry, so in the session we connect your ads to it and you can see which ones bring in work.

Your help afterwards is in the app

When something comes up later, message me in the Scalus app, the same way you already ask about your website.

Your landing pages are already covered

When a campaign needs its own page, I build it on your website as part of your plan.

$445 inc GST a module, paid by card when you book. Stripe emails your receipt.
Weekdays, between 9:30am and 2pm, 2 hours each, at Realm, Level 3, Ringwood. Book at least 7 days ahead.
Reminders by text and email, and a calendar invite for the session.
Bring your laptop, charged, and the logins for your accounts.
Need to move it? Text me on 0420 117 774 and we find another time.
Need to cancel? 24 hours or more before, you get a full refund. Inside 24 hours, 20% is kept and the rest is refunded.

Not a Scalus client yet? See the Scalus plan.

Learn to run your own marketing

Four modules. Start at one.

Google Business Profile

Meta ads

Google ads

Social media