Scalus Learn

Learn to run your own marketing

Four modules, taught in the order that works, one on one and in person. Everything set up in your name, on your laptop, then taught so you run it yourself.

$450 inc GST per module, or $1650 for all four

Book your session See the four modules

A $100 deposit confirms your booking. The rest is charged after your session. Move it any time at no cost.

Tim McCartney from Scalus at his laptop New lead from Meta Call from Google Post scheduled
Tim, the one you will be sitting next to

The order that works

Four modules. Start at one.

From working in media, content and advertising for the past sixteen years, this is where a business should start, and what to add once each piece is working.

Module 1

Google Business Profile

A must for every local business, and the easiest win you will get. Free, and it goes first.

$450 inc GST
Module 2

Meta ads

Drives awareness and enquiries quickly, and over time becomes the foundation of your lead generation.

$450 inc GST
Module 3

Google ads

For when people are ready to buy. Once Meta has them interested, they Google you, and click through.

$450 inc GST
Module 4

Social media

Fills in the gaps. Content that lasts, builds your profile over time, and puts you in your community.

$450 inc GST

All four on the same day is $1650 inc GST, which saves you $150. I aim for an hour a module and will run to 90 minutes if that is what it takes.

Tim McCartney setting up a RED cinema camera on location
16years in media, content and advertising

Why this order

Sixteen years of finding out what actually works

Before Scalus there was TMC Media, and sixteen years of running content and advertising for other people’s businesses. It taught me what works best, and where a business should start.

A Google Business Profile is a must

It is free, it is where people look first, and it is the easiest win you will ever get for search and for looking credible. So it goes first, always.

Meta ads become the foundation

They drive awareness and enquiries quickly, and over time they become the foundation of local business awareness and lead generation. Everything else gets easier once this is running.

Google ads are for people ready to buy

Once we have someone interested, they Google you, and then they click through to the site. Paying for that click before they know your name is paying full price for a stranger.

Social content fills in the gaps

It creates content that lasts, builds your profile over time, and helps people learn more about what you do and engage with you in your community.

Before Scalus

Sixteen years on set, behind the camera and in the edit

TMC Media shot and cut for brands, artists and live productions. It was the same job as now, really. Work out what a business needs people to see, then go and make it.

A live production in progress, crew and monitors in front of a lit stage

Big production nights

The YouTube silver play button awarded to TMC for passing 100,000 subscribers

YouTube silver play button, 100,000 subscribers

Tim McCartney setting up a drone at dusk

Drone work at dusk

Tim McCartney running a camera on a gimbal outdoors

Running the rig

Tim McCartney filming beside a red classic car at the beach

Filming on the beach

Tim McCartney operating a gimbal, seen from a low angle

Gimbal work on location

Tim McCartney filming from the roof of a ute with a tripod and long lens

Wherever the shot was

One module at a time

Where are you at?

Some people want to do it all. I would recommend one and two first, then when that is working, three and four.

Do this now

Google Business Profile

Do this now

Meta ads

Do this now

Google ads

Do this now

Social media

Because I manage your website

You bring the offer. I build the page.

This is only for Scalus website clients, and this is why. Say you have a new offer. I build a landing page that fits it, and your ad points straight at it. Pick one to see it built.

yourbusiness.com.au/offer
This month only25% off your first service this monthBooked before the end of the month. Local, insured, and quick to reply.Claim the offer
25% off
New enquiry

Once it is set up

A tested lead system runs itself

I have had ads and systems working that I do not touch for months. Once you have a tested, effective lead generation system in place, all you do is swap out the content every month or two, if that.

One ad, still running6 monthsI have had an ad run for six months, and to this day it keeps generating leads. So why turn it off.
Beauty service business$15.56per lead. 97 leads from $1,509.78 of spend in a single month.
Creative studio$37.76per lead. 16 leads from $604.18 of spend in the same month.

Figures are from Meta ad accounts I managed for Melbourne businesses, measured over one month in 2026. Names withheld because they are their numbers. Ad results vary with your offer, your market and your budget, and nothing here is a promise of what your own ads will do.

With every module

You are not left to work it out alone

The wall to learning takes a bit of effort. So every module comes with the time to get over it.

Up to 90 minutes

One on one, in person, on your laptop. Learning it, setting it up and understanding it, with me next to you.

Two calls in the first month

Because something always comes up in the first few weeks, and a ten minute call fixes most of it.

Ongoing support in the app

The same support you already get on your Scalus website, in the Scalus app, for as long as you are subscribed.

A refresher if you need one

I want you to learn the basics, then go and do the extra research yourself. If it slips, we can always do a refresher.

Scalus

For Scalus website clients only

Ads and posts send people to your website. Because I manage your website, I can work with you on your campaigns as they run. Say you have a new offer. I build a landing page that fits it, and your ad points straight at it.

Landing pages for whatever you are advertising are built for you, free, as part of your plan.

Book your sessionSee the Scalus plan

Questions

Things people ask before they book

What can I learn?

Four modules: your Google Business Profile, Meta ads, Google ads, and social media. Take one, take a few, or take all four as a full day. I recommend them in that order.

What does it cost?

$450 inc GST per module, or $1650 inc GST for the full day with all four. A $100 deposit confirms your booking, and the balance is charged to the same card after we finish. Your ad spend is separate and goes straight to Google and Meta on your own card.

Why that order?

A Google Business Profile is a must and the easiest win. Meta ads drive awareness and enquiries quickly and become the foundation over time. Google ads catch people who are ready to buy, once they already know your name. Social media fills in the gaps and builds your profile over time.

Do I have to do all four?

No. We take it one module at a time. I would recommend one and two first, then when that is working, three and four. Some people want to do it all on one day, and that works too.

Do you run any of it for me afterwards?

No. I set the accounts up with you and teach you to run them, then they are yours. I do not manage anyone’s ads and I do not take a percentage of your spend. What I do is keep building the landing pages your campaigns need, because that is your website and that is already covered.

What support comes with it?

Up to 90 minutes one on one for each module, then two calls in the first month, then ongoing support through the Scalus app, the same way you already get support on your website. If at any time you need a hand, call, and I will point you in the right direction.

What if I do not pick it up on the day?

You will walk away knowing how to do it. If something slips later, message me in the app, and we can always do a refresher session if you need one.

Who is this for?

Scalus website clients only. Ads and posts send people to a website, and because I manage yours I can build the landing page each campaign needs and work with you on it.

Do I need a laptop?

Yes, bring your own laptop, because every account we create needs to live on your machine and not mine. It does not need to be new, it just needs to run a current browser without a fight.

Who owns the accounts when we finish?

You do, completely. Your Meta account, your Google account, your Google Business Profile, your pages, all in your name on your card.

What is the deposit?

$100, paid when you book, which confirms your session. You can move your session as many times as you like at no cost. If you cancel rather than move it, the deposit is kept, because that morning was held for you. Nothing here limits your rights under the Australian Consumer Law. The balance for the modules you took is charged to the same card after the session.

Where do we meet?

One of three libraries, whichever suits you: Realm library in Ringwood, the Warrandyte library, or the Nunawading library. The content session for the social media module happens at your business.

Where we meet

Three libraries, whichever is closest

Quiet space and power, which is all we need. The content session for the social media module happens at your business instead.

Ringwood

Realm library
179 Maroondah Highway, Ringwood VIC 3134

Warrandyte

Warrandyte library
168 Yarra Street, Warrandyte VIC 3113

Nunawading

Nunawading library
379 Whitehorse Road, Nunawading VIC 3131

Sessions run Monday to Friday from 9:30am, one booking a day, so nobody is waiting on the person before you.

Book

Pick your modules and a time

Choose what you want to learn, pick a morning, then pay the $100 deposit to confirm it. Nothing is booked until it goes through, and Stripe emails your tax invoice straight away.

Need to move it later? Moving your session is always free and there is no penalty. If you cancel instead, the deposit is kept. The details are here.

$450 inc GST per module, or $1650 for all four. Booking opens here shortly. In the meantime, send me a message and I will lock in a time with you.

Get in contact