Learn to run your own Google and Meta marketing

Four modules, an hour each, one on one and in person. Your Google Business Profile, your Meta ads, your social media and your Google ads, all set up in your name and taught so you run them yourself. Take one, or take the lot.

$450 inc GST per module, or $1650 for all four

  • Google Business Profile, set up properly and a plan to work it
  • Meta ads, your account, your pages, your pixel, in your name
  • Social media, a content session at your business and the scheduler taught
  • Google ads, your account and your tag, for people ready to buy
  • A one hour support call with every module, then me in the Scalus app for as long as you are subscribed

Book your session

A $150 deposit holds your time. The rest is charged after your session. Move it any time at no cost.

The 22 Electrical Works website built by Scalus, Park Orchards electrician
22 Electrical Works, Park Orchards electrician, a Scalus client

Own your marketing

Everything we set up in the session ends up in your name. Not mine, not an agency's. Yours.

Own your data and leadsEvery enquiry lands in your systems. Walk away from me tomorrow and it all still belongs to you.
Own your advertising accountYour Meta ad account and your Google ads account, in your business name, on your card.
Own your pixelsYour Meta pixel and your Google tag, on your site, feeding your account and nobody else's.

The four modules, in the order I recommend

An hour each, one on one, and you can take one or take the lot. The order below is not random. It runs from the easiest wins to the most expensive traffic, so the cheap things are already working before you start paying for clicks.

1

Google Business Profile

$450 inc GST, one hour

Start here. The easiest wins you will get for search and for looking credible.

  • Your profile created or claimed in your name, with the categories, services, areas and hours set properly
  • Verification done with you on the day. If Google will not verify you on the spot, you get the exact steps and what usually unblocks it
  • Photos, services and products loaded, so the listing looks like a real business rather than a stub
  • A plan for what to post, what to ask customers for, and what to keep updating once I leave
2

Meta ads

$450 inc GST, one hour

The fastest and most cost effective way to get leads coming in now.

  • Your Meta ad account and Business Manager, in your business name and on your card
  • Your Facebook page and Instagram account created and linked if you do not have them yet
  • Security and authentication set up properly, which is the part people most often get wrong alone
  • Your pixel on your website, feeding your account and nobody else's
  • Building a campaign, setting a budget, and reading whether it is actually working
3

Social media

$450 inc GST, one hour plus a content session

Ongoing awareness. Once it is scheduled, the posts go out whether you think about them or not.

  • A two hour content session at your business, filmed and photographed by me
  • 20 photos, 4 videos and 2 ads, all ready to post, built from that day
  • Your accounts connected to the scheduler in the Scalus app
  • A month of posts scheduled alongside me, so you have done it yourself once before you are on your own
  • The scheduler is part of your subscription, so you can push anything through it, not only what I make for you
4

Google ads

$450 inc GST, one hour

Last for a reason. The clicks cost the most, and they come from people ready to buy right now.

  • Your Google Ads account in your name, on your card
  • Your Google tag on your site and conversions set up, so you can tell what a lead actually cost you
  • Search campaigns built around the suburbs and the services you want the work from
  • What to bid, what to pause, and how to stop paying for searches that were never going to call

$450 inc GST per module. All four on the same day is $1650 inc GST, which saves you $150. I aim for an hour a module and will run to 90 minutes if that is what it takes.

The content session, and where your posts go

The social media module comes with me coming out to you. Two hours at your business, filmed and photographed, and you finish with a stack of content sitting ready to post.

2hours on site, filming and photographing your business
20photos ready to post, clean shots and shots carrying a graphic
4videos cut and ready for social media
2ads built to run as ads, not just posts

Half the photos are clean shots of your work, your team and your space. The other half carry a graphic with something worth saying: what you do, an offer, or the answer to the question you get asked every week. The photos and the videos can go straight into your Meta and Google ads as well, so the same day of shooting feeds both.

The content session comes with the social media module and is only available to clients who take it.

Where it all gets posted

Some of these take photos, some take video, some take both. The scheduler works that out for you, so one upload can go everywhere it is allowed to go.

Google Business ProfilePhotos
InstagramPhotos and video
FacebookPhotos and video
YouTubeVideo
TikTokVideo
LinkedInPhotos and video
ThreadsPhotos and video
PinterestPhotos
BlueskyPhotos and video

The four in green are where I would start for a trade or a local business. Depending on your niche it is well worth posting to all of them, and through the scheduler that is the same amount of work as posting to one.

You will walk away knowing how to do it yourself

That is the whole point, and it is what I am promising you. I do not cut a module short to get away. An hour is what I aim for, and I will run to 90 minutes if that is what it takes for it to land.

If something slips later, you are not stuck with it. Message me in the Scalus app and I will walk you through it again, for as long as you are subscribed to your Scalus website. No clock on it, no extra charge, and no ticket number.

Why I teach this instead of running it for you

Honestly, it is not something I set out to do.

I ran ads for clients for years

What I found was that it did not matter much whether I got them results or not, they rarely stayed. Some took it in house to save the management fee, which I completely understand. For others the offer itself was not landing, and no amount of ad work was ever going to fix that.

So I decided to teach it instead

After enough clients asked me to just show them how, I did exactly that. I work with my own website clients, because you need a website that works before ads are worth spending money on, and I would rather teach you to run your own than have you rent the knowledge from me every month.

The honest truth about ads

I have had campaigns running for more than six months, bringing in leads the whole time, and we have not touched a thing. When ads work, they are quiet. It is the setting up and the basic understanding that people get wrong, and that is a couple of hours of work, not a monthly retainer.

Tim with the 22 Electrical Works crew in front of their ute
With the 22 Electrical Works crew, a Scalus client

How the day actually runs

I turn up with my own computer and we work through it together on yours. I do the boring parts for you, and every account ends up in your name.

  1. 1
    You pick your modules when you book. One, a few, or all four. The booking form works out how long we need and what it costs before you pay anything.
  2. 2
    A $150 deposit holds your time. That is all you pay up front. The rest is charged to the same card once the session is done, so you are never out of pocket for something that has not happened yet.
  3. 3
    We meet at the library you picked. Mornings from 9:30, one booking a day, so nobody is waiting on the person before you.
  4. 4
    We set it up in your name. Accounts, pages, security and authentication, all on your machine and your card. This is the part that goes wrong when people do it alone.
  5. 5
    Then I teach you the buttons. Not theory. The actual screens you will be looking at on a Tuesday night when you want to change something.
  6. 6
    A one hour support call comes with every module. Use it when something comes up, because something always does.
  7. 7
    After that you have me in the app. For as long as you are subscribed to your Scalus website. No agency, no retainer, no percentage of your spend.

Outcomes

You skip the website half

You never have to learn how to build websites or landing pages. That is already covered by your Scalus plan at $225 a month. Want a landing page for a new offer, or to test an ad against something different? I build it for you.

No management fee, ever again

Agencies commonly charge a percentage of your spend, month after month, for work that is mostly done once. You pay for the modules you take, and then you are running your own.

You keep control

Accounts in your name, on your card. You can turn spend up, down or off the same day, without waiting on anyone or explaining yourself.

You can tell what is working

The part most owners never get shown is how to read the numbers. Once you can, you stop guessing about whether the money is doing anything.

Ongoing phone and app support

You are not on your own after the session. A one hour support call comes with every module, then message me any time in the Scalus app at my.scalus.app for as long as you are subscribed.

What you will be able to do on your own

By the end of your session this whole loop is yours to run, and you will have done each part of it once with me sitting next to you.

  1. You build the ad Your photo, your words, your offer.
  2. It goes into a campaign Budget you set, audience you choose.
  3. It points at your landing page Built for you, free, as part of your plan.
  4. The leads come in To your inbox, your phone, your CRM.

Ads I have run, and what I learned

I have run plenty of ads for clients, and it nearly always goes one of two ways. Either the ads work, and the owner decides they would rather run it themselves and keep the management fee. Or the ads do not land the way they hoped, and they leave anyway. Both are fair enough, and neither leaves me building anything lasting.

Scalus is a website company. That is what we do best and it is what I want to be doing. But I have the ads experience sitting there, so I would rather hand it to my own clients than sell it as a service, because I am still the one looking after the website, and the website is where a click actually turns into an enquiry.

Real accounts I have managed for Melbourne businesses. Names withheld, because these are their numbers and not mine to publish.

Beauty service business
$15.56
per lead. 97 leads from $1,509.78 of spend in a single month.
Creative studio
$37.76
per lead. 16 leads from $604.18 of spend in the same month.
Handyman business
6 months
of ads running steadily and bringing in work, alongside an instant quote tool on their own site.
Epoxy flooring business
Meta
campaigns built and run for their coating and flooring work.
Smart home business
Meta
campaigns built and run for their home automation products.

Figures shown are from the Meta ad accounts I managed for those businesses, measured over a one month period in 2026. Ad results vary with your offer, your market and your budget, and nothing here is a promise of what your own ads will do.

What you need to bring

Your own laptop

Everything we create goes on your machine and stays there, so it has to be yours. It does not need to be new, it just needs to run a current browser without a fight.

Tell me what you are on

There is a spot in the booking form for the year of your laptop and whether it is Apple or Windows. Not compulsory, but it lets me know what we are working with before I arrive.

Buying one? My pick

Apple is the easier path and worth treating as an investment in your business. The one I would point you at is the Apple MacBook Neo, 13 inch, 512GB. It has Touch ID, which matters more than you would think once you are logging into ad accounts every day.

The laptop link above is an affiliate link, which means I may earn a small commission if you buy through it, at no extra cost to you. It does not change what I recommend and you are welcome to buy it anywhere you like.

Scalus

This is for Scalus clients only

Ads and posts send people to your website. If the website is not doing its job, the money and the effort go with it, which is why I only run this for businesses already on the Scalus plan.

Clients also get a landing page built free for whatever you are advertising, a one hour support call with every module, to get you through anything, and ongoing phone and app support for as long as you are subscribed to your website.

See the Scalus plan

Ongoing support in the Scalus app

Every Scalus client has my.scalus.app. Ask for a change, send a screenshot, or ask a question about your ads, and I answer in the same thread.

This is where your support lives after the session, for as long as you are subscribed to your website. No ticket system, no waiting on a reply from an agency, just a message to me.

  • Ask for a website or landing page change
  • Send a screenshot of an ad or a result and ask what it means
  • Get a straight answer from me, not a help desk
The Scalus app showing a client asking for a change and Tim replying in the same thread
my.scalus.app, the thread a client sees

Questions

What can I learn?

Four modules, an hour each: your Google Business Profile, Meta ads, social media posting and scheduling, and Google ads. Take one, take a few, or take all four as a full day. I recommend them in that order.

What does it cost?

$450 inc GST per module, or $1650 inc GST for the full day with all four. A $150 deposit holds your session and the balance is charged to the same card after we finish. Your ad spend is separate and goes straight to Google and Meta on your own card.

Why that order?

Your Google Business Profile is the easiest win for search and credibility, so it goes first. Meta ads are the fastest and most cost effective way to get leads coming in. Social media keeps you visible once it is scheduled. Google ads go last, because the clicks cost the most, and they are worth it when someone is ready to buy.

Do you run any of it for me afterwards?

No. I set the accounts up with you and teach you to run them, then they are yours. I do not manage anyone's ads and I do not take a percentage of your spend.

What if I do not pick it up on the day?

You are guaranteed to walk away knowing how to do it yourself. If something does not stick, you have me in the Scalus app for as long as you are subscribed to your Scalus website, so ask and I will walk you through it again.

What is in the social media module?

Two parts. I come to you for a two hour content session and shoot it, which gives you 20 photos ready to post, 4 videos and 2 ads. Then in your session I connect your accounts to the scheduler in the Scalus app and teach you to schedule it all yourself.

Can I book the content session on its own?

No. The content session comes with the social media module and is only available to clients who take it.

What can I post to?

Google Business Profile, Instagram, Facebook, YouTube, TikTok, LinkedIn, Threads, Pinterest and Bluesky. Some take photos, some take video, some take both, and the scheduler sorts that out for you.

Is the scheduler an extra cost?

No. The scheduler is part of your Scalus app subscription and you can post anything through it, not only the content I make for you.

Who is this for?

Scalus website clients only. You need a website that works before ads and posts are worth the effort, which is why this is limited to clients on the Scalus plan.

Do I need a laptop?

Yes, bring your own laptop, because every account we create needs to live on your machine and not mine. It does not need to be new, it just needs to run a current browser without a fight.

Who owns the accounts when we finish?

You do, completely. Your Meta account, your Google account, your Google Business Profile, your Facebook and Instagram pages, all in your name on your card. If you ever want to give an agency access you can, and you still keep control.

How long does a module take?

I aim for an hour per module, and it can run to 90 minutes if we need it. I never cut a module short to get away.

What is the deposit?

$150, paid when you book, which holds your time. It is not refundable, but you can move your session as many times as you like at no cost. The balance for the modules you took is charged to the same card after the session.

What if I need to move it?

Move it as many times as you need, at no cost, and your deposit carries across. There is no penalty and no cancellation fee.

Where do we meet?

One of three libraries, whichever suits you: Realm library at 179 Maroondah Highway Ringwood, the Warrandyte library at 168 Yarra Street Warrandyte, or the Nunawading library at 379 Whitehorse Road Nunawading. The content session for the social media module happens at your business instead.

Can we do it online instead?

The session is in person. Account setup, security and authentication all go faster sitting next to each other, and it is the part people most often get wrong on their own.

Where we meet

Pick whichever is easiest for you when you book. All three have quiet space and power, which is all we need.

Ringwood

Realm library
179 Maroondah Highway, Ringwood VIC 3134

Warrandyte

Warrandyte library
168 Yarra Street, Warrandyte VIC 3113

Nunawading

Nunawading library
379 Whitehorse Road, Nunawading VIC 3131

Sessions run Monday to Friday from 9:30am, one booking a day. One module finishes by 10:30, the full day of four runs through to 1:30. The content session for the social media module happens at your own business instead, and we book that separately.

Pick your modules and a time

Choose what you want to learn, pick a morning, then pay the $150 deposit to hold it. Nothing is booked until the deposit goes through, and Stripe emails your tax invoice straight away.

Need to move it later? Moving your session is always free and there is no penalty. The deposit itself is not refundable. The details are here.

$450 inc GST per module, or $1650 for all four. Booking opens here shortly. In the meantime, send me a message and I will lock in a time with you.

Get in contact