Will a customer be asked twice?

Not for a year. The same mobile is asked once a year at most, and your Google reviews are checked first, so anyone who has already reviewed you under their name is not asked again. When someone taps a star, taps the Google link or replies, the rest of their texts stop, and a reply of STOP ends them for good.

Does anyone get texted when I add my past customers?

Not straight away. When you paste a list or choose a CSV, with a first name and a mobile on each line, those people wait for a check first. Texts only go out on weekdays between 9am and 5pm.

How does it know which wording works?

On half of one text, a second wording is tried against your usual one. Once enough texts have gone out, the one that got more Google reviews is kept by itself. The same goes for the link: half go straight to your Google review box and half to the rating page first. It is checked every evening, and your page says when something has changed.

Can I still change my review texts?

Yes. You pick the wording you like for each text and change it so it sounds like you. The next text uses whatever is saved on your page.

Feature · Google reviews

Ask the right people for a Google review, and learn which words work

6 November 2026 · 2 min read · Tim McCartney

The Scalus app Google reviews page: a form to add past customers by pasting a list or choosing a CSV, the form to ask one customer for a review, and the note about trying a second wording

Most business owners know Google reviews matter. Most of them still forget to ask. I wanted the Google review system in the Scalus app to fix three things at once.

The problem

Asking for a review by hand is easy to forget, especially in a busy week. Your best past customers, the ones who loved the job a couple of years ago, never get asked at all. And nobody really knows which words make a person stop and leave a review, so every review text is a guess.

The result

Ask one customer in one press. On your Google reviews page, put in their first and last name and a mobile, tick the box to say they are your customer, and press once. The text goes out on a weekday between 9am and 5pm.
The same mobile is asked once a year at most. Your Google reviews are checked first, so anyone who has already reviewed you under their name is left alone.
Bring in your past customers. Paste a list or choose a CSV from your job records, a first name and a mobile on each line. Nobody is texted straight away. They wait for a check first.
Two wordings, side by side. A second wording is tried on half of one text. Once enough texts have gone out, the better one is kept by itself.
Two kinds of link. Half the links go straight to your Google review box and half go to the rating page first, to see which gets more reviews.
Checked every evening. A clear winner is kept by itself, and your page says so when it happens.

Ask more of the right people, and let your own results show which words work.

The picture above is the real screen, with a sample business and sample names. The ask card shows for businesses whose review texts go out after a job.