Google ads
Google ads are for when someone is ready to buy. Once Meta has them interested, they Google you, and this is what they click.
$450 inc GST up to 90 minutes, one on one
A $150 deposit holds your time. The rest is charged after your session. Move it any time at no cost.
Why it is number 3
Google ads are the most expensive clicks you will pay for, and the most valuable, because the person typing "emergency electrician Ringwood" at 9pm is not browsing. That is why it comes third. With the profile and Meta already working, people recognise your name when they search, and the click turns into a call far more often. Paying for search before that is paying full price for strangers.
On the day
I turn up with my own computer and we work through it on yours. I do the boring parts for you, and every account ends up in your name.
On your card, linked to your Google Business Profile, so your ads carry your reviews and your location.
On your website, tracking the calls and form fills, so you can see exactly what a lead cost you and not just what a click cost.
Around the suburbs you want the work from and the services worth paying for, with the searches you never want to pay for blocked from the start.
Written on the day from your real offer, with your number, your location and your reviews showing under the ad.
A daily cap you are comfortable with, and a bidding setup that does not need a specialist to babysit it.
What you walk away knowing
The buttons you will be looking at on a Tuesday night when you want to change something.
With every module
The wall to learning takes a bit of effort. So every module comes with the time to get over it.
One on one, in person, on your laptop. Learning it, setting it up and understanding it, with me next to you.
Because something always comes up in the first few weeks, and a ten minute call fixes most of it.
The same support you already get on your Scalus website, in the Scalus app, for as long as you are subscribed.
I want you to learn the basics, then go and do the extra research yourself. If it slips, we can always do a refresher.
Ads and posts send people to your website. Because I manage your website, I can work with you on your campaigns as they run. Say you have a new offer. I build a landing page that fits it, and your ad points straight at it.
Landing pages for whatever you are advertising are built for you, free, as part of your plan.
Google ads
Because the clicks cost the most. When your profile and your Meta ads are already working, people recognise you in the search results and the click converts far better. The order is deliberate.
It depends entirely on your trade and suburb. Some are a couple of dollars, some are $30 or more. We look at your actual numbers on the day before setting a budget.
No. Google ads is paying to appear at the top today. SEO is earning the spot over time, and that is part of your Scalus website already.
Where we meet
Quiet space and power, which is all we need. The content session for the social media module happens at your business instead.
Realm library
179 Maroondah Highway, Ringwood VIC 3134
Warrandyte library
168 Yarra Street, Warrandyte VIC 3113
Nunawading library
379 Whitehorse Road, Nunawading VIC 3131
Sessions run Monday to Friday from 9:30am, one booking a day, so nobody is waiting on the person before you.
