A conversion-focused multi-page website and a Meta + Instagram ad setup for the Melbourne driving school that teaches on the real VicRoads test routes — and gets 96% of learners through their test first time.
Sprint Driving School has been teaching Melbourne learners for more than 30 years, in dual-control cars, on the exact VicRoads test routes their students sit on the day. Their results back it up — 96% of learners pass their test first time. But a track record like that only converts if the right learners can find it and book quickly, and the demand for lessons is increasingly won on Google and in the feed.
They needed a website that turned that pass rate into bookings, ranked across the suburbs they cover, and gave them paid social that actually points learners to a lesson — not just a phone number to remember later.
We built the full site around the one thing that matters to a nervous learner or their parent: getting through the test. The 96% first-time pass rate and 30+ years of instruction lead every page, with clear pricing, an FAQ that answers the questions people actually ask, and a booking step that's never more than a tap away.
Driving lessons are bought locally — people search for an instructor in their suburb. So we gave Sprint dedicated areas-covered pages, each one a real, crawlable landing page that helps them show up where their learners are searching rather than relying on a single homepage to do all the ranking.
On top of the site, we stood up Sprint's Meta and Instagram advertising — accounts, page and ad presence wired up so campaigns can run and send interested learners straight to the booking flow. We also presented three concept directions in an on-brand chooser so Sprint could pick the look they wanted to build on.
A 96% pass rate is the offer. Our job was to make sure every learner who's looking actually sees it — and can book in two taps.
Sprint now has a website built to convert, a local SEO footprint across the areas they cover, and live paid social feeding learners into the same booking flow. The proof is the program itself: a 96% first-time pass rate, 30+ years of experience, and lessons taught on the real VicRoads test routes in dual-control cars.
We build the website, the local SEO and the ads — live in 4 days, month to month, same price forever.
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