Meta ads

Facebook and Instagram ads that bring in enquiries this week

Meta ads are the fastest way to get awareness and enquiries moving, and over time they become the foundation of local awareness and lead generation for a business.

$450 inc GST up to 90 minutes, one on one

A $150 deposit holds your time. The rest is charged after your session. Move it any time at no cost.

Facebook and Instagram Live tonight Your pixel, your data

Why it is number 2

The engine, once the profile is done

Meta ads drive awareness and enquiries quickly. You can have a campaign live tonight and a lead tomorrow, for less than a coffee a day. Over time it stops being a campaign and becomes a foundation, because the same people keep seeing your business in their feed until the day they need you. That is why it sits second, straight after the profile.

Tim from Scalus at his laptop, where the module is taught

On the day

What we set up, together, on your laptop

I turn up with my own computer and we work through it on yours. I do the boring parts for you, and every account ends up in your name.

  1. 1
    Your ad account and Business Manager

    In your business name, on your card. Not mine, not an agency’s. Turn it up, down or off yourself, any day you like.

  2. 2
    Your Facebook page and Instagram account

    Created and linked if you do not have them, tidied up if you do, so every ad points back to a page that looks alive.

  3. 3
    Security and authentication done properly

    Two factor, recovery, admin roles. This is the part that goes wrong when people set it up alone, and it is the part that gets accounts locked.

  4. 4
    Your pixel on your website

    So your account learns who your customers are and gets better at finding more of them. It feeds your account and nobody else’s.

  5. 5
    Your first campaign, built together

    Objective, audience, budget, the ad itself, using your photos and your offer. It goes live before we finish.

What you walk away knowing

Not theory. The actual screens.

The buttons you will be looking at on a Tuesday night when you want to change something.

  • How to read the numbers and know within a week whether an ad is working
  • What to change when it is not, and what to leave alone when it is
  • How to swap the creative every month or two without touching anything else
  • What a lead should cost you, and how to tell when it is drifting

With every module

You are not left to work it out alone

The wall to learning takes a bit of effort. So every module comes with the time to get over it.

Up to 90 minutes

One on one, in person, on your laptop. Learning it, setting it up and understanding it, with me next to you.

Two calls in the first month

Because something always comes up in the first few weeks, and a ten minute call fixes most of it.

Ongoing support in the app

The same support you already get on your Scalus website, in the Scalus app, for as long as you are subscribed.

A refresher if you need one

I want you to learn the basics, then go and do the extra research yourself. If it slips, we can always do a refresher.

Scalus

For Scalus website clients only

Ads and posts send people to your website. Because I manage your website, I can work with you on your campaigns as they run. Say you have a new offer. I build a landing page that fits it, and your ad points straight at it.

Landing pages for whatever you are advertising are built for you, free, as part of your plan.

Meta ads

Things people ask before they book

How much do I need to spend?

Most local businesses I have worked with run between $10 and $30 a day. Your ad spend goes straight to Meta on your card and is separate from the module.

Will you run the ads for me afterwards?

No, and that is the point. I set it up with you and teach you to run it. You get two calls in the first month and me in the Scalus app after that.

I have had an ad account banned before. Can you help?

Often. It usually comes down to how the account was set up and who owns what. We go through it on the day.

Where we meet

Three libraries, whichever is closest

Quiet space and power, which is all we need. The content session for the social media module happens at your business instead.

Ringwood

Realm library
179 Maroondah Highway, Ringwood VIC 3134

Warrandyte

Warrandyte library
168 Yarra Street, Warrandyte VIC 3113

Nunawading

Nunawading library
379 Whitehorse Road, Nunawading VIC 3131

Sessions run Monday to Friday from 9:30am, one booking a day, so nobody is waiting on the person before you.